Name a peer set out loud
List who belongs, who was excluded, and why session shape mattered more than app-store category.
Flagship · 8 weeks · Bangkok evenings
Engagement Benchmark Studio
A live critique room for people who must defend Mobile Engagement Benchmarking in front of product, finance, and sometimes a slightly impatient board. You leave with artefacts, not a slide theme.
Who this seat is for
Product analytics leads, growth managers, and research partners who already know SQL or a product-analytics UI and still cannot explain why their week-4 number moved. You do not need a statistics degree. You do need a willingness to delete a favourite chart.
Teams in Thailand and nearby markets get the most from Module 03. Remote seats are offered when the live room is not full; cameras stay on during critique.
Modules
Live Tuesday and Thursday, 19:00–21:00 ICT, plus one async worksheet each week.
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Signal inventory
What counts as engagement for your app, and what is only motion. You map opens, task completions, and monetisation events, then strike anything that cannot survive a week without a campaign.
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Cohort construction without leakage
First-open windows, timezone cuts, reinstall handling, and the quiet ways “new user” gets contaminated. Homework is a one-page spec a data engineer can implement.
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Thailand and SEA market baselines
Festival calendars, prepaid cycles, campus exam weeks, and bilingual onboarding. You rebuild a peer set that does not lean on US top-grossing lists.
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Session quality versus duration myths
Why a longer session can be a confused user. You draft a quality score with design in the room and test it against task completion, not time-on-app.
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Push, in-app, and silent hours
Opt-in decay, quiet hours around Bangkok commute and dinner, and the difference between a tap and ongoing consent. Frequency caps are written as product policy, not a vendor default.
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Stakeholder narrative and limitation notes
A one-page engagement story plus an explicit “this number fails when…” paragraph. Faculty mark the first 150 words harder than the appendix.
What you should be able to do afterwards
Ship a cohort spec
Hand engineering a definition that survives reinstalls and timezone arguments without a follow-up meeting.
Hold a number in a steering review
Present week-4 engagement with a limitation note that finance does not have to invent for you.
Refuse a false comparison
Spot when a global super-app is being used as a quiet insult to your own curve, and say so calmly.
Instructor
Kamonchanok Srisawat
Kamonchanok led product analytics for a Bangkok lifestyle super-app before joining Mindtracebase in 2021. She still marks every peer-set memo herself. Her working rule: if a baseline cannot be explained to a designer in five minutes, it is not ready for a board packet.
Guest reviewers rotate from alumni teams in payments, grocery, and audio.
Informational pricing
A Studio Seat is listed at THB 48,500 per person, exclusive of VAT where it applies. Employer-paid seats need a purchase order. Self-funded students may split across two invoices before week three. There is no payment form on this site; invoices follow a confirmed seat.
Desk Pass and Field Partnership sit on the pricing page. Refund conditions are on the refund page.
Ask for the next cohort dateQuestions we actually get
Does the studio cover web analytics or paid acquisition?
No. That is a real limitation, not a teaser. We do not teach web sessionisation, store-listing experiments, or paid UA attribution. If those are the core of your job, a Studio Seat will feel oddly narrow. We will say so on the first call rather than stretch the syllabus.
Can a whole team share one seat?
No. Artefacts are marked per person. Two colleagues may sit the same cohort as two seats; they may not pass one login around the table.
What if my category is tiny?
We still run the peer-set exercise, but the comparison set may include adjacent session shapes rather than a false crowd of “competitors.” Module 03 spends time on that honesty.
Is English required?
Live rooms and worksheets are in English. You may annotate in Thai; faculty can read both. The one-page narrative we mark is in English because most steering packets here still travel that way.
From recent seats
“Module 02 on reinstall leakage saved us from publishing a ‘recovery’ that was just the same people downloading the app again after a forced update.”
I came for the Thailand baselines and stayed for the limitation paragraph. The live critique can feel abrupt if you are used to workshop praise. Worth knowing before you book.
★★★★★
Kamonchanok made us throw out four of seven peer apps. Painful. Correct.